Flutter forms #TOGETHERFORMISSING partnership with Missing People

Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year.

The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed with Missing People.

#TOGETHERFORMISSING, was launched this week, featuring a message from Paddy Power ambassador Peter Crouch, and will be further supported by planned Father’s Day activations from its other flagship UK brands.

The #TogetherforMissing partnership will be seeded by a £150,000 donation from Flutter to support the charity’s projects over the next 12 months, as well as opportunities for Flutter colleagues to get involved and support the charity’s work.

Peter Jackson, Flutter Entertainment CEO said: “We are delighted to build on our partnership with Missing People and come #TogetherforMissing following a year that has seen such extraordinary challenges. The statistics around missing people in the UK are stark with 1 in 500 adults going missing every year and over one million people affected by a disappearance.”

“The issue of people going missing is one which will sadly affect some of Flutter’s customers and colleagues at some point, so we hope our partnership can help continue the brilliant efforts of Missing People.”

Missing People and Paddy Power had previously worked on a successful football campaign promoted at SPL football club Motherwell, which saw its south stand filled with more than ‘1000 cardboard silhouettes to represent fans that were missing from real life’.

#TOGETHERFORMISSING, is launched at a crucial period for Missing People, as the charity reports that the number of vulnerable adults contacting its helpline has risen by almost 20% over the last year.

Jo Youle, CEO of Missing People said: “Flutter’s target audience means they are in a unique position to ensure that together we can engage with a large group of men aged 18-39 who are at the highest risk of going missing.

“Through our partnership we want to raise awareness of the issue, let more people know where to turn, and ask for the public’s help in the search for missing adults – something families we support have told us is especially important right now.”