Spelinspektionen, the Swedish regulator, has launched a new campaign to raise further awareness of its Spelpaus.se self-exclusion scheme.
The new campaign, which will run until mid-January, will consist of 13 different messages and will predominantly be shown via banners across a range of online platforms.
Commenting on the campaign, Spelinspektionen’s Communications Manager Anders Sims said: “We are now following up with a campaign with banners on various websites. This time, we have a special focus on reaching out to women, relatives of problem gamblers and people with a mother tongue other than Swedish.
“With this investment, we primarily want to inform players that Spelpaus.se exists, but also draw the attention of players and relatives to behaviors that may be signs of problem gambling.”
Launching the new campaign, the regulator felt that further awareness of the self-exclusion scheme was necessary following the Coronavirus outbreak.
It follows on from a government-commissioned campaign, rolled out during the summer across television, websites and social media, which aimed to ‘significantly increase the public’s knowledge about the possibility of being banned from gambling’.
According to the regulator, the first campaign was considered to be successful in raising awareness of the Spelpaus.se initiative.
Sims continued: “According to a new survey, the proportion of players online who know Spelpaus.se increased, from 54% ast year to 71% this year. That’s fine, but it could be even better.
“Anyone who loses control of their gambling, or for other reasons wants to avoid gambling, should know that there is a good tool at the Swedish Gaming Inspectorate.”
The government recently announced the extension of ‘temporary measures’ on online casinos across the country, limiting weekly deposits to SEK5,000 and bonus offers to SEK100.
The decision has been met with apprehension from Swedish-licenced operators as well as Sweden’s Trade Association for Online Gambling (BOS), which recently branded the decision as ‘illogical’.