Gambless makes UK entry with Lottoland deal

Gambless, a gambling harm solutions platform, has made its entry into the UK market after securing an exclusive partnership with online lotto betting site Lottoland.

Available to download via the Lottoland UK website as well as Google and Apple app stores, the platform has been designed to identify and prevent behaviours associated with problem gambling.

It provides a number of resources for vulnerable customers who are at risk of gambling addiction, including diagnostic tests to flag risk factors and problem behaviour.

Maurizio Savino, CEO at Gambless, said: “Partnering with Gambless is not a compliance obligation, it’s a strategic choice. Our mission is to spread mental wellbeing among communities, empowering the most vulnerable, including the ones involved with gambling.

“We are really pleased that Lottoland have chosen to partner with us and that they are going to join us in fighting the stigma and supporting mental health which is a very important topic.”

Gambless also provides articles and tips on safe betting, coping skill techniques and an emergency chat feature to help users rationalise their thoughts in a moment of crisis.

Nigel Birrell, CEO at Lottoland, added: “Our commitment to responsible gaming and safe behaviour online is something we’ve always taken extremely seriously, and for that reason we’re incredibly proud to be partnering with an organisation like Gambless, which can help make all the difference to the well-being and safety of our customers.

“At the moment, just four per cent of problem gamblers try and seek treatment and as little as two per cent actually end up receiving help – we absolutely need to be doing more to improve this and we recognise that combating the problem can start right here at Lottoland.

“From their very first visit, our customers will now have access to resources, advice and exercises so that they can make educated choices with their bets and enjoy things like lotto in a safe, responsible way.”