LeoVegas strengthens responsible gambling initiatives with LeoLine

Online gambling group LeoVegas has strengthened its responsible gambling policies after developing new plans to launch  a new live chat service across its UK-facing brands, in collaboration with Gambling Therapy.

The new service, LeoLine, will deliver immediate live help to punters that wish to access support in managing their gambling activity. The overall impact of the new service is due to be evaluated during a three month trial period and the subsequent impacts will be shared later in the year.

Mark Good, BetUK.com representative, commented: ”Our mission at LeoVegas is to create the greatest online gaming experience, with safer gambling at the core of our culture. This innovative idea from within our own team has developed into a working solution, and we are proud to be working with Gambling Therapy to deliver and share our findings with the wider industry.”

The new partnership with Gambling Therapy is expected to help support early identification and interaction with customers through education and awareness.

A previous LeoVegas donation to Gambling Therapy has helped deliver a number of bespoke training sessions, as well as the development of 12 portals unique to the individual brands under the organisations banner, which in the UK includes LeoVegas, Pink Casino, BetUK.com and Slotto.

Rob Mabbett, Gambling Therapy manager at Gordon Moody, who has previously spoken to LeoVegas staff on rehabilitation and education, added: “This is a really exciting project for Gambling Therapy. For years, anyone who has been affected by problem gambling has accessed our multilingual service through links on gambling operator sites to our website and app. 

“Having a direct link to our services through LeoLine will reduce the friction that can so often prevent service users getting the support that they need. This is a fantastic initiative and it has been a pleasure working with the team at Rocket X, they are dynamic, forward thinking and passionate about responsible gambling and player protection.

“I am sure this trial will be a success for our respective organisations, and I look forward to sharing the results of a meaningful collaboration between operator and treatment provider that will help us achieve our shared aim of creating a safer gambling environment for the millions of people who gamble online worldwide.”

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