Industry workplace diversity, inclusion and equality program ‘The All-in Diversity Project’ (All-in) has strengthened its reach and profile within UK horseracing, announcing ‘Women in Racing’ as its latest strategic partner.
An independent organisation with over 200 members, Women in Racing’s seeks to promote female representation and participation within all levels of horseracing.
Furthermore, the organisation campaigns to encourages leadership across the industry, to attract more women into racing and to promote and enhance the reputation of the sport as a sector in which to build a career.
‘We are proud to align the All-in Diversity Project with Women in Racing for many reasons. Both organisations support data and research to solve problems and believe we can learn from each other. Additionally, betting is inherently a part of racing and we can improve our products and how we market to and acquire a new and diverse customer base when we can collaborate. Working together is better for both industries.’ Says Co-Founder Kelly Kehn.
Partnering with Women in Racing will allow both parties to learn and support each other’s objectives given the synergies across the horseracing and betting industries; to raise the profile of women in senior positions within the industry; to encourage more women to be appointed to senior roles; to continue to make sure that such opportunities are available and visible; and to celebrate success.
Women in Racing’s Deputy Chair Tallulah Lewis added: “Women in Racing is delighted to partner with the All-in Diversity Project which is taking a pioneering approach to improving the data available on diversity, and in particular progressing the discussion and debate about gender equality. Through collaboration and supporting each other we want to ensure there is clear visibility of the issues and that progress is made in both the betting and horseracing industries.”