GVC places ‘sports & community’ at the forefront of new responsibility drive

Further to announcing its new social responsibility commitments, FTSE100 betting group GVC Holdings today launches its new ‘Community Programme’, focusing on increasing funding to UK sports and social initiatives.

Launched at a Parliamentary reception attended by Baroness Tanni Grey-Thompson, GVC governance outlined the key objectives of its Community Programme working alongside charity SportsAid.

Moving forward, the FTSE enterprise seeks to increase financial aid to aspiring athletes, sports grassroots initiatives and further support community health and social funds.

Updating stakeholders, GVC governance has established the following directives for its new Community Programme:

  • A three-year partnership with SportsAid, which will deliver funding for 50 aspiring Olympians across the UK
  • The establishment of an independent Community Fund, with £2 million of seed funding run and administered by the UK Community Foundation. This will deliver small-scale grants to local good causes who promote grassroots sports and tackle men’s health issues.
  • This is in addition to the existing Ladbrokes Coral Trust, a successful pro-bono colleague volunteering scheme and funding for a number of responsible gambling charities including Gamble Aware and GamCare.

Developing the Community Programme, GVC partners with SportsAid a charity which supports UK athletes from all social backgrounds achieve their sporting ambitions.

Operating since 1976, SportsAid is recognised as one of the UK’s most successful charities, with almost two-thirds of Team GB at London 2012 were both former and current recipients of SportsAid’s support.

Tim Lawler – SportsAid

Tim Lawler, CEO of SportsAid backs GVC’s support and commitment: “SportsAid’s primary purpose is to support talented young sports people and GVC will help us to do that. A major challenge for us though is to raise awareness of the charity and we feel, with this long-term commitment from GVC that many more people will get to know and hear about SportsAid.

“It’s an important time for British sport and SportsAid is well-placed to make a positive contribution. Support such as this from GVC, along with their aim to champion women in sport and disability sport, in particular, enables SportsAid to continue making a real difference to the next generation of athletes.”

Furthermore, GVC’s multi-million-pound Community Fund will allow the betting group to support long-term, sustainable, local good causes that help tackle a range of issues, including men’s health, grassroots sport, women in sport and disability sport.