SBC News Voice of the Sports Betting Industry
Sports Information Services (SIS), has extended its partnership with Codere to distribute its 24/7 Live Racing Channels to the operator’s Argentine customer base.
The multi-channel betting supplier’s existing deal with Codere has provided its racing content to the online operations in Spain and Mexico.
Codere’s Argentine online customers will now also have access to SIS’s UK and Irish horse racing, international meetings from Canada, Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and United States, as well as UK, Irish and North American greyhound racing.
Borja Mata, Supplier Relationship Manager at Codere, commented: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.
“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”
The extension sees 65,000 live horse and greyhound racing coverage each year from around 165 racecourses and tracks across five continents, whilst the live racing action looks to provide Codere with ‘profitable short-form content’ throughout the day with a betting event every three minutes.
“Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market leading horse and greyhound racing action from around the world to their online customers in Argentina,” added Angel Calderón, Digital Sales Manager at SIS.
“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 Live Betting Channels provide, with the product set to drive incremental revenues for the operator.”
The 24 hour Live Betting Channels are provided as an end-to-end solution and include streamed pictures, data, on-screen graphics with betting triggers. The deal means Argentine customers will also be able to view live races without the need to place a bet prior to the event through SIS’s Watch and Bet model.
