SIS (Sports Information Services) has agreed to supply its premium racing content to Sky Betting and Gaming via its Watch and Bet model.
Through SIS’s Watch and Bet model, bettors will be able to view live horse and greyhound races without the need for a prior bet.
“We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing,” commented Paul Witten, Commercial Director at SIS.
SIS believes that by supplying its Live Racing content, Sky Bet will be able to enhance its racing offering by gaining access to international fixtures from Latin America, Mauritius, the United Arab Emirates and across Europe, as well as UK and Irish greyhound meetings.
Witten added: “The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”
Sky Bet is the latest operator to partner with SIS. Last week, the multi-channel supplier of 24/7 live betting products signed a new partnership with LeoVegas to supply its UK and Irish greyhound racing content in a Watch and Bet format.
All brands in the LeoVegas group – including Bet UK and 21.co.uk – will gain access to SIS’ short-form greyhound content throughout the day.