SBC News Voice of the Sports Betting Industry
Unibet customers across Australia, Europe, Ireland and the UK will now gain access to 24/7 live betting channels after SIS (Sports Information Services) signed an agreement to deliver its racing content in a Watch and Bet format.
Through the partnership, SIS will supply its branded 24/7 live betting channels featuring live streams of UK and Irish horse racing and greyhound racing as well as international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, and the US.
Paul Witten, Commercial Director at SIS, said: “We’re very pleased to have reached this agreement with Unibet to provide their customers with a first-class betting experience through our bespoke branded 24/7 live betting channels in the UK, Ireland and Australia.
“This deal represents another important step as we continue to expand internationally, while it is further proof that the Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers.”
Through SIS’ Watch and Bet model, bettors will be able to view these live races without the need for a prior bet, which the multi-channel provider believes ‘has proven to increase engagement and incremental revenues’.
Ben Colley, Head of Global Racing & UK Sports at Kindred Group, added: “We’re thrilled to be working with SIS and look forward to being able to deliver an enhanced racing offer to our customers.
“We’re confident that the branded channels will prove to be a success and that SIS’ Watch and Bet model and its multiple quick-fire betting opportunities will help us to increase engagement and drive incremental revenues.”
