SBC News Voice of the Sports Betting Industry
Sportsbet will strengthen its coverage of UK and Irish greyhound content after signing a new agreement with Sports Information Services (SIS).
The operator’s new greyhound offering will consist of up to 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore, Romford, and Towcester as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.
Coverage of the races will also be shown across Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia.
“Delivering our industry-leading portfolio of UK and Irish greyhound action to Sportsbet is the perfect way to follow up on our recent horse racing deal with the leading Australian operator,” said Helen Ridley, Head of Group Account Management at SIS.
“Sportsbet have significantly boosted their racing offering by adding our first-class greyhound racing, which continues to deliver strong revenues for bookmakers across the globe. We are delighted to have extended our partnership with Sportsbet and look forward to working with them.”
This agreement will extend the reach of both UK and Irish greyhound racing across more international territories, thereby making the sport available to new audiences.
It follows on from a partnership between SIS and Racecourse Media Group (RMG) to deliver British and Irish horse racing to Sportsbet as part of a new multi-year streaming and marketing content deal.
Through the arrangement, British and Irish racing will gain additional exposure in the Australian market, which the trio hopes will generate ‘a new revenue stream’ for the Flutter Group subsidiary.
Sportsbet’s Paul Bittar added: “We are continually looking at expanding our international racing offering, so are thrilled to partner with SIS and deliver quality UK and Irish greyhounds.
“With SIS’s experience in the distribution of top-quality live pictures and data of these greyhound meetings, we are in a strong position to deliver exciting new betting experiences for our customers and increase engagement levels.”
