SIS supports international expansion with two hires

Sports Information Services (SIS) has strengthened its team after promoting Helen Ridley to the new role of Head of Group Account Management and also appointing Michele Fischer as Digital Sales Consultant for the US market.

Having joined SIS over five years ago, Ridley will take responsibility for leading the Major Account team to build new global operator group relationships and to meet customer needs across markets.

Celebrating her new role, Ridley said: “I’m delighted to have accepted this new role which will help further grow our major group operator relationships and ensure that our products help to meet our customers’ challenges.

“With an increasing demand for SIS products such as Competitive Gaming and our 24/7 Live Betting Channels, it’s now more important that we align as much as possible with our customers and develop our global relationships to achieve the best value for our customers.”

Fischer’s appointment will build on SIS’ international expansion strategy as it continues to strengthen its presence in the US market.

SIS lauded Fischer’s ‘wealth of US racing and gaming experience’, with the digital sales consultant having previously established her own consultancy firm, Darting Star, as well as holding the position of Vice President, Sales and Business Development for the Americas at Sportech.

Michele Fischer, Digital Sales Consultant at SIS, added: “I’m very pleased to be joining SIS at what is an exciting time for the company as it seeks to further expand its footprint within the US.

“There is a real opportunity for SIS within the US as the market continues to open up. I’m confident that SIS’s international racing and Competitive Gaming esports products can drive value for sports betting operators within the US and will position North American racetracks to maximise the value of their content for fixed odds betting.”

Paul Witten, Commercial Director at SIS, concluded: “I am very pleased to welcome Michele to the SIS team and to Helen for stepping up to the new Head of Group Account Management position.

“SIS has made significant progress in expanding into new territories and these most recent changes to our Sales team will further support our expansion internationally and ensure that we continue to meet our operator partners’ needs.”