Sports Information Services (SIS) has continued to expand its media and data services internationally as Betlive Georgia becomes the latest client of its ‘24/7 Betting Channel’ for horseracing and greyhounds.
The partnership sees Betlive comprehensively upgrade its daily racing content across its online sportsbook and Georgian retail network, securing live media rights and data from over 30,000 horseracing and 38,000 greyhound fixtures.
SIS confirmed that Betlive has selected its ‘premium content service’, in which its entire sports betting network will be supplied with grade-1 UK and Ireland races, and further supported with a raft of international fixtures covering Australia, Dubai, Latin America, and South Korea.
Giorgi Khuroshvili, Head of Sportsbook at Betlive, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.
“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”
Moving forward, Betlive sports betting verticals will feature a SIS powered betting event taking place every three minutes. In addition, Betlive confirmed that SIS systems would be utilised for the firm’s expansion into new CIS territories.
Paul Witten, Commercial Director at SIS, said: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.
“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”