RMG leads media and betting duties for QIPCO British Champions Day

Racecourse Media Group (RMG) has been charged with delivering the media and betting rights for UK racing’s most valuable raceday – Ascot’s ‘QIPCO British Champions Day’ (QBCD) hosted on Saturday 17 October.

British Champions Series Ltd (BCSL), organisers of QIPCO British Champions Day, have entrusted RMG to distribute the global media rights for its £2.5 million Ascot raceday.

RMG will carry further commercial responsibilities with regards to QBCD betting data rights, real-time streaming for bookmakers and live coverage distributions to betting shop estates.

Backing RMG as lead commercial partner Rod Street, Chief Executive of British Champions Series, said: “During these exceptional times, the broadcast of horseracing has taken on even greater significance and we’re delighted that our partnership with RMG will take our world-class event far and wide in terms of both viewing and betting.”

RMG confirmed that it has significantly bolstered the coverage of QBCD raceday, which will be broadcast across FOX Sports US, SuperSport Africa, ESPN Latino America and Green Channel Japan networks. For industry incumbents, RMG’s international Racing TV channel will distribute the event to betting operators around the world.

Saturday’s raceday will be the first time QBCD fixtures will feature on racing’s new ‘World Pool’, an event that will see Racing TV work closely with the BCSL, the UK Tote and Ascot to deliver coverage to a worldwide audience.

Martin Stevenson, acting CEO of RMG, said: “RMG is delighted to team up with British Champions Series and ensure QIPCO British Champions Day receives the truly worldwide audience of race-fans and bettors which the event clearly merits.”