All change for Spotlight marketing as Louise Agran ends CMO tenure

Spotlight Sports Group has restructured its marketing leadership team by confirming that long-term executive Louise Agran has ended her 12-year tenure as Chief Marketing Officer (CMO).

Updating media partners, Spotlight has confirmed that current Digital Director Gethin Evans will takeover Agran’s executive remit at the end of September.

Both Agran and Evans were key stakeholders in the firm’s 2020 corporate rebranding, which saw the heritage Racing Post brand convert to Spotlight Sports as its corporate entity – representing the growth of its B2B services formed by Racing Post B2B  (publishing) Apsley (affiliate marketing); ICS ( betting translation services) and ANZ Bloodstock (bloodstock publisher).

Taking leadership of Spotlight marketing, Evans said: “I am delighted to be taking the role of Chief Marketing Officer at Spotlight Sports Group. I believe we are set up to accelerate growth further thanks to the fantastic work Louise has done to help transform the business during her time here.

“From starting the digital transformation, integrating the businesses we acquired and building a high-performance culture – she leaves a formidable legacy. We have big plans across our brands, both in terms of content and partnerships and I can’t wait to get going.”

Evans takes leadership of Spotlight marketing as the company launches a range of new football and racing products and services to enhance bookmaker markets for 2020 and beyond.

Backing the appointment of Evans, Agran said: “After twelve years, I have decided to take voluntary redundancy after the most incredible time working for the Racing Post and latterly the Spotlight Sports Group. It has been a total pleasure and privilege to work with such amazing people on fascinating brands and I have enjoyed more or less every single minute of it.”

“Despite my huge affection and passion for the company, the time is right for me to move on and do something else. My very talented colleague and friend, Gethin Evans, will take over as Chief Marketing Officer for the Spotlight Sports Group from 1st October and I know he is going to do an absolutely brilliant job.”