SIS enters Balkans with Meridianbet partnership

Racing content and data services provider Sports Information Services (SIS) has strengthened its position within Balkan markets after securing a new agreement with Meridianbet.

SIS will deploy its ‘24/7 Live Betting Channel’ across Meridianbet’s retail outlets in Bosnia and Herzegovina, Montenegro and Serbia, as well as it’s online presence.

Anze Gantar, Digital Sales Manager at SIS, said: “We’re delighted that Meridianbet customers will now have access to a huge number of new betting opportunities thanks to our 24/7 Live Betting Channel.

“Our premium horse and greyhound racing content is unrivalled in the industry and will provide over 80,000 live betting events each year.”

Under the new agreement, SIS will deliver its 24/7 Live Betting Channel which features a mix of leading horse and greyhound racing – including British and Irish horse racing and greyhound racing, in addition to international horse racing from Australia, Dubai, Latin America, Mauritius, and Korea.

Zoran Milosevic, CEO at Meridianbet, commented: “We’re thrilled to have struck this deal with SIS for its 24/7 Live Betting Channel and we are excited about introducing it in-store and online to our customers.

“We are confident that the channel will provide our customers with engaging multiple quick-fire betting opportunities, which will help to increase engagement, and provide incremental revenues.”

Vladimir Stamenic, Product Manager, added: “With SIS’s expertise and a proven betting product, this deal allows us to significantly expand our horse and greyhound offering. We are sure that these events will appeal to our customers, offering them high quality competitive racing that will provide a great betting experience both online and in our retail shops.”

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