SIS extends greyhound offering to replace shortfall in horse racing

Racing content and data services provider Sports Information Services (SIS) has confirmed that it will be extending its current greyhound offering to ‘temporarily replace the British horse racing fixtures’.

As part of the extension, effective from 23 March, SIS has committed to increasing the number of greyhound races in its schedule to 532 races per week, an increase of 54 races.

On Tuesday the British Horseracing Authority (BHA) confirmed that it had temporarily suspended all UK racing events until the end of April, due to ongoing COVID-19 concerns.

Paul Witten, Product Director at SIS, said: “Our revised channels schedule means that we can now provide our bookmaker customers with a live greyhound race every six minutes, compared to ten minutes previously. British and Irish greyhound racing remains open for business and our online and retail customers will appreciate the increase in race frequency.

“SIS is putting this additional content into the market at zero profit, as part of our commitment to support our bookmaker customers in these difficult times.”

The rescheduled service has been crafted to offer more racing at peak retail times, to optimise events in the 12pm-5pm slot from all of SIS’s British and Irish tracks.

Earlier this week, SIS strengthened its presence in the Russian market after securing a new deal with Poolbet.ru.

The new agreement will see SIS distribute its World Greyhound Tote Pool, allowing Poolbet.ru to accept and transfer bets into the pool of British greyhound racing content by integrating the end-to-end solution, which consists of live streamed pictures, commentary, data on-screen graphics and markets.

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