SBC News Voice of the Sports Betting Industry
Private bookmaker Fitzdares has vowed to pay out all bets placed on Liverpool winning the Premier League this season, on the condition that the Merseyside team beat both Wolves and West Ham.
Fitzdares has said that it will pay out all bets on 1 February, as Liverpool looks to be on track to win its first title since 1990. The announcement comes in despite of there being a third of the season left to play.
William Woodhams, CEO of Fitzdares, said: “The Premier League is done and dusted. Jurgen Klopp has finally got one over Pep in the league after years of sparring in the Bundesliga and Premier League.
“This Liverpool team has been on another level all season so it only feels right to pay out now. Oh and we are now taking bets on the 2021 winner. Something tells me it won’t be United.”
This is not the first time that the private bookmaker has opted to pay out bets early. Last August, Fitzdares also paid out on Ben Stokes winning Sports Personality Of The Year four months before the results were announced.
Earlier this month, Fitzdares committed to donating all net profits from the Australian Open 2020 to the Red Cross, supporting victims and emergency services countering the bush fires impacting the Gold Coast of Australia.
Since September, the fires across Australia have killed at least 27 people, and have destroyed more than 10.3 million hectares nationally.
