Betfred extends Playtech SSBT partnership

Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has agreed to continue supplying its self-service betting terminals (SSBTs) to Betfred after the duo extended their long-term partnership.

The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.

Mark Stebbings, Group Chief Operating Officer at Betfred Group commented on the extended agreement: “Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”

The extension to the partnership will help strengthen Betfred’s entire retail betting shop portfolio, allowing punters to access the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, added: “We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.

“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”

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