SBC News Voice of the Sports Betting Industry
Online bookmaker Marathonbet has been named as the first official Russian partner of Real Madrid after the operator penned a new partnership with the La Liga team.
As part of the agreement, the operator will receive a boost in its exposure across Spain via virtual LED boards in Russian broadcasts of Real Madrid games, which is expected to utilise digital overlay technology.
This will be supported by the operator delivering ‘exclusive offers’ relating to Real Madrid. Which will include special events during the 2019/20 season, such as matchday VIP experiences and meet and greets with the team’s players and legends.
The partnership marks an expansion into the Spanish leagues for Marathonbet, having previously secured a two-year sponsorship agreement with Sevilla FC earlier this year.
As part of that agreement, the five-time Europa League champions have gained access to exclusive content, offers and experiences from the bookmaker throughout the campaign, while the operator’s logo is also be displayed across the Ramón Sánchez Pizjuán stadium and on match day interview backdrops.
Marathonbet is Real Madrid’s first Russian partner in its 117-year history. Since its inception in 1997, Marathonbet has offered live and pre-betting online betting on a wide variety of sports and events.
