SBC News Voice of the Sports Betting Industry
Racing content and data services provider Sports Information Services (SIS) has secured a new two-year partnership with Argyll Entertainment, which will see SIS deliver its 24/7 Live Betting Channel.
The channel, which will feature live streams of international horse racing and British and Irish greyhound racing, will deliver content from across six continents via Argyll’s SportNation.bet site.
Philip Bell, Commercial Director at Argyll Entertainment, said: “We’re delighted to have signed this deal with SIS, which allows us to multiply the number of horse and greyhound races that we can stream to Argyll Entertainment customers online.
“Given the host of first-class international racing action on the horizon, the deal comes at the perfect time to secure the best possible experience for our customers when it comes to watching both horse and greyhound racing from around the world at any time.”
Punters will be able to access coverage from over 33,500 greyhound races per year, which will be broadcast each week from the UK and Irish tracks including Monmore and Mullingar. This will be complemented by coverage from over 19,000 international horse races from over 80 different racecourses.
The channel will be delivered via a “Watch & Bet” format, providing around-the-clock frequent short-form betting events, which will help to optimise bettor engagement and dwell time, and drive betting revenues.
Sandra McWilliams, Sales Director at SIS, said: “We’re thrilled to be delivering our new channel to Argyll Entertainment, an operator with a flair for innovation which is breaking into varied markets worldwide. Our 24/7 Mixed Racing Channel will offer Argyll’s customers quality betting events every three minutes, and we’re confident it will drive engagement and increase betting revenues.”
