SBC News Voice of the Sports Betting Industry
Following its full acquisition of the Tote last month, the UK Tote Group has confirmed that it will be relaunching the Tote Ten to Follow after a five-year hiatus.
The game will return for the 2019/20 National Hunt season, with the UK Tote Group having ‘reimagined’ the site to bring it into ‘a modern era’, set to go live before the end of the year.
Rob Painter, UK Tote Group Chief Marketing Officer, said: “The new Tote brand identity, in traditional red, aims to be bold and simple with the plus style ‘t’s’ illustrating the added value and togetherness that customers experience with pool betting. A new look is important, but we are really looking forward to creating new, exciting experiences for customers of the new Tote.”
Players can pay £5 to pick a stable, and compete for at least £250,000 worth of prizes, with players who register also entered into a competition to win two tickets to Gold Cup Day at the Cheltenham Festival on Friday 13th March 2020.
Key components for playing the new Tote Ten to Follow are as follows: Players pick a stable of ten horses to represent them for the 2019/20 National Hunt season; Horses accumulate points throughout the season on the follow points basis:
- A Grade 1 is worth 25 points
- A Grade 2 is worth 20 points
- A Grade 3 is worth 15 points
- Any listed race is worth 12 points
- Any other race is worth 10 points
Mark Kemp, UK Tote Managing Director, added: “Last year, through the Tote Town Hall, with customers and racing enthusiasts’ feedback, we heard a clear message that people would love to see the return of Tote Ten to Follow. We listened and are delighted to soon bring back Tote Ten to Follow in a modern digital format with the new Tote brand.
“We have released the eagerly awaited and debated horses for customers potential stables today. Entries to the new pool game, with a minimum of £250,000 guaranteed will be open later in November. We hope the new Tote Ten to Follow will be as popular as before with racing fans able to follow their favourite horses through the upcoming National Hunt season, and monthly and season long prizes to play for.”
