BetVictor extends Cheltenham Gold Cup sponsorship

Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021.  

The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000. 

Matt Scarrott, Director of Sportsbook at BetVictor, said: ”The November Meeting is a prestigious and exciting event in the horse racing calendar, and with our strong heritage in the sport and ongoing support for British Racing we didn’t think twice when we decided to continue with the sponsorship of The BetVictor Gold Cup.”

BetVictor has also confirmed that it will be sponsoring three other races during the meeting, including the £60,000 G3 BetVictor.com Handicap Chase, the £45,000 BetVictor Handicap Chase and the £25,000 The BetVictor SmartCards Intermediate Handicap Hurdle. 

The handicap chase has been won by the likes of Imperial Commander, winner of the Cheltenham Gold Cup, and Grand National champion Gay Trip.

Ian Renton, Regional Director, Cheltenham & The South West, said: “The November Meeting is very much a mini-Festival these days, with over 70,000 through the gates, and to work with BetVictor in its sponsorship of the highlight race of the fixture – The BetVictor Gold Cup – is something I know both parties find of huge benefit.”

“We have thoroughly enjoyed working with the team at BetVictor for the past three years and are delighted to be continuing with the partnership moving forward” added Renton.

In addition to the operator sponsoring the meeting, the ITV Racing blimp will bear BetVictor branding during the event and the four days of The Festival presented by Magners in March 2020.

Check Also

‘Get real’ on in-play restrictions and surveillance urges DSWV

DSWV, the ‘German Sports Betting Trade Association‘, has welcomed the new consensus reached for the …

Gambling-related harm APPG outlines 2020 strategy

The Gambling Related Harm All Party Parliamentary Group (GRH APPG) has outlined its 2020 strategy, …

SportCaller supports Unibet retention with Streakr roll out

Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller …