Kentucky-based Keeneland Association has secured a new multi-year agreement with Sky Sports Racing which will give the broadcaster exclusive rights to broadcast Keeneland racing and sales to UK and Irish viewers.
The agreement, which will begin at the start of Keeneland’s Fall Meet in October, will include race-day coverage as well as exclusive content and commentary provided by Keeneland Paddock Hosts Scott Hazelton and Gabby Gaudet.
“Keeneland is an industry leader and a benchmark for quality in everything it does,” Sky Sports Racing Director of Domestic and International Media Rights James Singer said.
“We are delighted to enter a new partnership that will ensure we bring to racing fans in the UK and Ireland the best possible coverage of Keeneland’s 32 graded stakes races worth nearly $10 million, including ten Breeders’ Cup Challenge races, as well as insights and stories from the most influential sales auctions in the world.”
In addition, Sky Sports Racing will provide exclusive coverage of Keeneland’s four annual Thoroughbred auctions, among them the September Yearling and November Breeding Stock Sales. This will be complemented by editorial features, and interviews with industry insiders.
“Keeneland is excited to team with Sky Sports Racing, which represents a tremendous opportunity to further enhance our outreach in established racing markets abroad,” Keeneland Vice President of Racing and Sales Bob Elliston added.
“Sky Sports Racing is internationally respected for its racing coverage, and our unique partnership offers the ability to deliver high-quality content to subscribers via a range of media platforms.”