SBC News Voice of the Sports Betting Industry
Online bookmaker BetVictor has launched a new Smart Card product which will offer punters the opportunity to access a continuous stream of live horse racing data.
The new product, developed in collaboration with BetVictor’s data partner, Timeform, is hoped to offer more up-to-date information on races, updating the traditionally static information provided 24 hours before each race with updates, tips and race-day trends.
“Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important,” BetVictor director of product Eoin Ryan said.
“However, over the past few years horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar.”
Due to be made available via mobile, the Smart Cards will be integrated into BetVictor’s standard race cards and will offer data for all UK and Irish race meetings.
The new launch will form part of a new creative campaign rolled out by the online operator, ‘See The Bigger Picture’. The campaign draws upon the input of several BetVictor ambassadors, including jockeys Rachael Blackmore and Nicola Currie, and trainer Jamie Snowden.
