NZ Racing boosts broadcast coverage with Sportsbet partnership

New Zealand’s ‘Racing Industry Transition Agency (RITA)’, the body charged with overseeing the restructuring of NZ racing, has secured a new deal which sees Flutter Entertainment’s Australian market subsidiary Sportsbet launch live streaming of races driving new audience engagements.

The partnerships will see Sportsbet host live streams of NZ thoroughbred and harness racing fixtures, with further coverage of greyhound racing events, which will broadcast across Sportsbet wagering properties.

Supporting the live pictures partnerships, Tabcorp – the long-term broadcast and wagering partner of the New Zealand TAB – will act as the intermediary deliverer of the content.

TAB general manager for media and international Andy Kydd said: “The new deal involves Sportsbet taking live vision of all three codes of New Zealand racing, getting our racing in front of a big new audience in the Australian market that we’ve never been in, while bringing in a new revenue source for the industry.

“Sportsbet is the largest corporate bookmaker in Australia by a stretch and the second-biggest operator in the market behind Tabcorp.

“We are very grateful to Tabcorp for delivering the vision to Sportsbet, their biggest competitor in Australia.”

Following a deal between RIITA and Betfair, another Flutter-owned brand, it will see Betfair agree to pay product fees to the TAB in return for offering odds on New Zealand racing.

As part of wider efforts to revitalise New Zealand racing scene, RITA and NZ Racing management have confirmed that further partnership are being negotiated with Australian stakeholders.

Check Also

File photo dated 15-03-2019 of Jockey Paul Townend celebrates his victory in the Magners Cheltenham Gold Cup Chase on Al Boum Photo during Gold Cup Day of the 2019 Cheltenham Festival at Cheltenham Racecourse.

Oddschecker: Cheltenham data to dispel ante post perception?

The Cheltenham Festival 2020 has attracted almost 40% more ante-post punting in comparison to last …

SIS secures Saudi Cup distribution with leading bookmakers

Bet365, Betfred and Ladbrokes Coral are among a whole host of bookmakers who have secured …

Scientific Games maintains improved results despite costly 2019 closing

Publishing its Q4 2019 results, Nasdaq-listed gambling and lottery technology group Scientific Games Corporation (SGC) has …