SBC News Voice of the Sports Betting Industry
One of Poland’s largest bookmakers, STS, has been named as the official sponsor and betting partner of Zagłębie Lubin after signing a new two year sponsorship agreement with the team.
The agreement will mean that the operator’s branding will be shown across the players’ sleeves, as well as including sponsorship of the club’s multiple sports associations.
Mateusz Juroszek, CEO of STS, commented: “Signing the agreement with Zagłębie Lubin is the next stage of implementation of our development strategy. STS is currently the largest private sponsor of Polish sport.
“We are an official partner of the Poland national football team, and we also support sports clubs throughout the entire country. This partnership with Zagłębie fits perfectly into our plan of cooperation with the most ambitious athletes and teams.
“The signed agreement will definitely translate into numerous benefits, both for our company and for the Club and its fans.”
As well as supporting the club, STS offers its support to both esport as well as the team’s foundation Sport is Your Chance, which helps talented sportsmen from all over the country has also been founded at the bookmaker’s initiative.
Juroszek added: “STS supports Polish sport; our activities go far beyond what is stipulated in agreements. Our cooperation is largely based on initiatives directed at fans, because fans are the ones who create the amazing atmosphere during games.”
