ATG becomes first to join IBIA following rebrand

Following the rebranding of the International Betting Integrity Association (IBIA) last week, Swedish betting operator AB Trav och Galopp (ATG) has been named as the first operator to join the association.

ATG has joined the integrity association as it moves to bolster its global monitoring and alert platform to cover approximately 50 international online and retail betting brands.

Magnus Lunner, ATG Chief Security & Quality Officer, said: “Protecting our product, consumers and sporting events from betting-related corruption is a foremost business consideration for ATG.

“Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim. ATG is committed to upholding the highest values of integrity and to working with our partners in the association to ensure the safest possible betting environment.”

The operator, which recently added sports betting to its horse race betting product range following the regulation of Sweden’s market, has committed itself to protecting its customers from corruption by joining the IBIA.

Khalid Ali, Secretary General of the International Betting Integrity Association, added: “I am delighted to welcome one of the leading brands from the newly opened Swedish market to the association. ATG joins other responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption.”

The integrity association currently acts as a figurehead in the promotion of integrity across the regulated sports betting industry. It utilises collective action through its Monitoring & Alert Platform as a means to allow operators and industry stakeholders to report suspicious activity on its members’ betting markets.

Working alongside sports bodies such as FIFA, UEFA, the TIU and the IOC, the IBIA monitors transactional activity linked to individual accounts and uses this data to collaborate with regulators in preventing corruption.

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