Premiership Rugby has inked a new agreement with the LeoVegas Mobile Gaming Group which will see their BetUK.com brand become the rugby league’s official betting partner.
The new partnership will focus upon the promotion of the Safe Gambling Campaign, while also naming BetUK.com as the partner for the free-to-play Premiership Rugby Predictor game on the Premiership Rugby app.
“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” said Dominic Hayes, Commercial Director at Premiership Rugby, confirming the partnership will start at the beginning of the 2019-20 season.
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
The agreement with Premiership Rugby will include BetUK.com’s Watch & Bet exclusivity, a 24/7 live stream feed of the Gallagher Premiership Rugby tournament, while also offering BetUK.com customers a plethora of dynamic opportunities around in-play betting.
BetUK.com Representative Mark Good added: “We are delighted that BetUK.com will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.
“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”