SBC News Betway brings in Andrew Balding as new brand ambassador

Betway brings in Andrew Balding as new brand ambassador

Online bookmaker Betway has chosen Group 1 and Classic-winning trainer Andrew Balding as its new brand ambassador for the 2019 Flat season.

Balding, as part of his new role, will offer his industry insights and tips as part of a regular blog feature for the bookmaker, which is set to begin with this week’s Investec Derby Festival at Epsom Downs Racecourse.

As part of the regular feature on the Betway Insider blog, Balding will also offer weekly updates on his runners as well as offering his views on the hot topics of the industry.

Andrew Balding celebrated the new accolade: “I’m excited to be working with Betway and look forward to updating their readers on our runners each week.

“We’ve got some very nice horses this year and we’re obviously all really looking forward to seeing Bangkok in the Derby on Saturday. He’s up there with the best three-year-olds I’ve trained and we have some very promising two-year-olds as well, so it should be a really fun season.”

Balding is a decorated horse trainer, having won the Investec Oaks with Casual Look in 2003 and on Saturday bids to land owners King Power Racing a first Group 1 and Classic win in the Investec Derby with Bangkok.

Betway’s PR lead, Alan Alger added: “With a long summer of fantastic Flat racing ahead, we’re delighted to have partnered with Andrew Balding to give us an insight into his yard over the coming months.

“Andrew is a highly successful trainer with a very strong group of horses at the moment. We very much look forward to sharing his views over the course of the season and we’ll all be cheering on Bangkok in the Derby this Saturday.”

Betway has previously partnered with champion jockey Richard Johnson, trainers Harry Fry, Kayley Woollacott and Ross O’Sullivan, as well as retired Irish jockey Katie Walsh during the recent 2018/19 National Hunt season.

Check Also

SBC News Bookies Corner: Premier League comes down to the wire…

Bookies Corner: Premier League comes down to the wire…

SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier …

SBC News Elen Barber fills Super Group CMO role after departing Kindred

Elen Barber fills Super Group CMO role after departing Kindred

Super Group has announced the appointment of Elen Barber as Chief Marketing Officer. Barber joins …

SBC News Betway leverages AllSported’s solutions across entire racing offering

Betway leverages AllSported’s solutions across entire racing offering

Betway has expanded its partnership with racing trading feed provider, AllSported. Initially focusing on enhancing …