Bet365 is set to be the latest operator to implement the marketing compliance screening tool, GiG Comply after inking a new deal with Gaming Innovation Group Inc (GiG).
The compliance tool software is able to scan up to 30,000 web pages daily and will offer Bet365 a thorough list of locations where any of its brands are mentioned is compiled on a daily basis.
Richard Brown, chief operations officer at GiG, commented on the new partnership: “We are very pleased to have signed bet365, one of the leaders in the gambling industry, to GiG’s compliance screening tool and to support them in their marketing compliance.
“It’s great to know that we share the same aspirations for a safe and trusted environment. GiG Comply will support bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all.”
By using the software, bet365 can check for the presence or lack of notable terms, images and promotional links and whether age-gated games or code red words are present next to a promotion.
The new technology has been created to primarily ensure compliance in addition to offer a reduction in manual checking for operator sites. This will significantly support bet365’s strategy in maintaining marketing compliance in an ever-changing regulatory landscape