Sportradar has extended its partnership with one of Italy’s leading TV outlets, Sportitalia, to deliver its OTT streaming solution across four new channels from July 2019.
The two companies originally partnered in 2017, in a which saw Sportradar provide the streaming platform for Sportitalia’s 24/7 online site, while also making selected content available on demand.
As part of the revised terms, that agreement will now include a more personalised content offering across all four channels in full HD quality, available on both www.sportitalia.com and on Smart TVs through HbbTV technology.
Users on Sportitalia, whose content covers sports ranging from soccer and basketball through to futsal, handball and motorsport, will be able to access the new channels free of charge, without a set-top box or subscription, via the red button on their remote control.
Rainer Geier, Sportradar’s Managing Director, OTT, Digital Services and Advertising Solutions, said: “Having been in the OTT space for 15 years and counting, we know how crucial it is to constantly innovate and enhance our products and services.
“Our new and improved partnership with Sportitalia is a case in point, demonstrating how we want to keep offering our customers the best service on the market. Sportitalia’s continued faith and trust in our OTT platform is incredibly reassuring and reinforces our belief in the product we offer.”
Sportitalia CEO Michele Criscitiello added: “We’ve enjoyed significant success during the first two years of our relationship with Sportradar and, given their expertise in the OTT and audiovisual fields, we’re convinced that will continue following the expansion of our partnership.
“Our mission is to give sports fans in Italy exactly the content they want, when they want, and Sportradar’s flexible, customisable solution ensures we can continue to deliver that.”
Clubs, leagues and federations that utilise Sportradar OTT, both currently and in the future, will also benefit from free-to-air exposure on Sportitalia.