Betway strengthens racecourse presence with Cork sponsorship

Betway has bolstered its position in the Irish racing market after penning a new deal which would see them named as the new sponsor for Cork Racecourse’s Grade 3 Chase on Easter Sunday.

The valuable £40,000 prize will be run as the Betway Chase this weekend, set to be broadcast across RTÉ in addition to live coverage on Racing TV.

Betway’s Alan Alger praised the new sponsorship deal: “We are delighted to be the new sponsor of Cork’s Grade 3 Betway Chase this coming Easter Sunday. It’s a valuable prize that looks set to attract a talented field of runners.

“We’ve had success already in Ireland with sponsorships at the Galway Festival and Punchestown’s Winter Festival and are very much looking forward to another big day of racing at Cork this Easter Sunday.”

Andrew Hogan, General Manager, added: “We are delighted to welcome Betway to Cork Racecourse Mallow for our Racing Home for Easter Festival as title sponsors of the feature race. We look forward to working with the Betway team and making this a very successful partnership.”

The announcement comes at the same time as Betway’s announcement that they have committed themselves to a further three years of sponsoring the All-Weather Championships.

The Middle Distance, Marathon and Sprint categories of the UK’s all-weather Flat season will be added to the bookmakers portfolio, strengthening its already extensive on-course branding.

Alger commented: “After a highly successful three seasons sponsoring the All-Weather Championships, we’re really happy to be extending our involvement for another three.

“The All-Weather Championships provides great racing from October to April, not least this Friday’s Finals Day where there is £1 million in prize money on offer, and we’re proud to be a part of it.”

Arena Racing Company’s Group Director of Partnerships, David Leyden Dunbar concluded: “Betway have been fantastic supporters of the All-Weather Championships and we’re delighted to extend the relationship over the coming seasons.

“We’ve enjoyed working with the Betway team to develop the Championships over the last three years and we’re looking forward to building on this success over the coming years.”

Check Also

Finnish ombudsman seeks to break-up Veikkaus control by state departments

Political debate on how to reform Veikkaus continues, as Finland’s Consumer Ombudsman urges the government to overhaul …

UKGC reports drop in underage gambling but maintains its concerns

Publishing the results of its 2019 Young People & Gambling survey, the UK Gambling Commission …

Chisholm

Double zero roulette delivers income gains for Chisholm

The introduction of double zero roulette has made a “small but definite improvement to gaming …