Ladbrokes Belgium and ARC join forces to broadcast UK content

Ladbrokes Belgium has penned a new long term agreement with Arena Racing Company (ARC) which will see the bookmaker roll out ARC’s European Racing Channel (ERC) across its Belgian retail division.

The new deal will mean that British horseracing and BAGS greyhound racing can be broadcast to a growing Belgian audience via the Ladbrokes stores, which is currently listed as one of the largest retail betting shops operators.

Ladbrokes Belgium’s Managing Director, Yannik Bellefroid commented: “We are committed to offering our customers live events of the highest quality and this new agreement with ARC ensures we now can offer all UK horseracing and BAGS greyhound racing together with Australian, South African and North American content.

“This will be available in all our shops and on our betting terminals to cement our place as market leaders.”

The ERC currently broadcasts a range of thoroughbred horseracing and greyhound content from a number of Tier 1 jurisdictions including: UK, South Africa, Australia and North America. There are over 45,000 live events each calendar year in the service.

ARC’s Director of International Markets, Antony Hopkins, said: “We are delighted that Ladbrokes Belgium has committed to show the European Racing Channel across their retail estate in Belgium. This will give them access to our quality UK and international thoroughbred content and they will receive all BAGS greyhound content which provides the reliability and margins that are so important for operators and their customers.”

Retail Operations Director for Ladbrokes Belgium, Tom Stammeleer, added: “We couldn’t be happier to have entered into this agreement with ARC to ensure that our customers now have access to all UK thoroughbred racing, along with top quality international horse and greyhound racing, including importantly all BAGS content.”