Tabcorp Holdings has moved to strengthen its racing pari-mutuel provisions, launching the ‘merged pool’ betting services of racing technology developer Longitude, a wholly owned subsidiary of Nasdaq.
Led by an executive team of technology and racing veterans, Longitude seeks to disrupt traditional tote betting systems, offering racing customer broader market selections with deeper engagement.
In its partnership with leading Australian market bookmaker TAB, Longitude technologies will merge ‘Trio racing markets with Trifecta pools’ – delivering greater liquidity for TAB pari-mutuel markets.
“We’re committed to bringing the best possible products to our customers and believe Trio will be loved by punters,” said Andy Wright, Executive General Manager of Wagering, TAB.
“It’s the first of many exciting opportunities made possible by our merged pool technology and we look forward to unveiling more new bet types in the future.”
“In launching Trio with our merged pool technology, Tabcorp is providing its customers with an innovative betting type that makes efficient use of existing liquidity and greater transparency for the market,” said Scott Shechtman, President of Longitude Nasdaq.
“We look forward to supporting Tabcorp’s innovation as they continue to enhance the customer experience by creating new pari-mutuel betting products over the coming years.”