Tabcorp adds new pari-mutuel dynamics with Longitude Nasdaq

Tabcorp Holdings has moved to strengthen its racing pari-mutuel provisions, launching the ‘merged pool’ betting services of racing technology developer Longitude, a wholly owned subsidiary of Nasdaq. 

Led by an executive team of technology and racing veterans, Longitude seeks to disrupt traditional tote betting systems, offering racing customer broader market selections with deeper engagement.

In its partnership with leading Australian market bookmaker TAB, Longitude technologies will merge ‘Trio racing markets with Trifecta pools’ – delivering greater liquidity for TAB pari-mutuel markets.

“We’re committed to bringing the best possible products to our customers and believe Trio will be loved by punters,” said Andy Wright, Executive General Manager of Wagering, TAB.

“It’s the first of many exciting opportunities made possible by our merged pool technology and we look forward to unveiling more new bet types in the future.”

“In launching Trio with our merged pool technology, Tabcorp is providing its customers with an innovative betting type that makes efficient use of existing liquidity and greater transparency for the market,” said Scott Shechtman, President of Longitude Nasdaq.

“We look forward to supporting Tabcorp’s innovation as they continue to enhance the customer experience by creating new pari-mutuel betting products over the coming years.”

Check Also

Finnish authorities crack down on illegal gambling advertisements

Finland’s Police and Transport and Communications Agency Traficom have confirmed that they are going to …

Legacy Continues… Betway renews West Ham lead sponsorship

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League …

Marathonbet named as sponsor for Windsor’s Summer Sprint Series

Marathonbet has penned a new deal with Arena Racing Company (ARC) and Royal Windsor Racecourse …