In a bid to revamp its brand and creative division, online bookmaker BetVictor has appointed Matt Parkes as its new Director of Brand and Creative.
As part of the new role, Parkes is tasked with offering strategic direction to the brand to build on its current operational success, as well as ensuring brand consistency across channels and
overseeing brand positioning, communications, creative and media spend.
Commenting on the appointment, Andreas Meinrad, CEO at BetVictor, said: “Matt’s appointment comes at a significant moment in our brand’s growth.
“These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming him to the team. His extensive marketing experience will be crucial for helping us to grow the brand even further.”
Parkes boasts 21 years experience in working across a number of brand and marketing-focused roles, which have included the development of brand propositions, marketing strategies and integrated campaigns.
His career to date includes senior creative and marketing roles for multiple global agencies before joining Betsson Group in July 2017 as Global Head of Publicity and latterly Global Head of Brand and Creative.
Parkes added: “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey.
“They have taken great strides in developing their proposition and are now ready to amplify it even more. I can’t wait to lead the next part of that process and contribute to the overall success of the company.”