Toals Bookmakers unites with Irish FA for expansive partnership

Toals Bookmakers has partnered with the Irish FA to become the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate Cup.

Established in 1932, Toals now has 50 branches across Northern Ireland, as well as has a presence in every county. The family-run business emphasised that partnering with the Irish FA symbolises a shared desire to see football grow at all levels.

Gary Toal commented on the new partnership: “This is an exciting partnership which fits with the Toals brand. We are a local business and we are keen to support Northern Ireland football.

“This partnership allows us to invest in the local game played in footballing towns across the province.  As the Leading independent Bookmakers in Northern Ireland, the association with the Irish FA and Northern Ireland football will boost our profile further.”

Gareth Williamson, Business Development Manager for the Irish FA added: “We are pleased to be announcing this new commercial relationship with Toals, a local company who have a strong track record of investing in football.

“Toals are an excellent partner as they share the Irish FA’s vision of seeing football grow at all levels across the country. We look forward to working with them in the coming years and to sharing success both on and off the pitch.”

Toals Bookmakers also emphasised how much it means to be associated with The Tennent’s Irish Cup, one of the oldest club competitions in the world.  This deal means that Toals now sponsor the County Antrim FA, The County Antrim Shield, Steel and Sons Cup, Junior Shield and of course Irish League Champions Crusaders FC.