Spearheaded by the Irish Bookmakers Association (IBA), the Irish betting sector is uniting with the British gambling industry to take part in Responsible Gambling Week 2018, making it the biggest ever event of its kind in both countries.
The event, which will run for the first week of November, will be supported by more than 800 bookmakers and head offices in Ireland, involving around 6,000 staff, and by online gambling operators, the Irish Amusement Trade Association, Horse Racing Ireland and both the Irish Greyhound and Horse Racing Tote.
The event is organised by the IBA and the Industry Group for Responsible Gambling (IGRG) in Britain. It is bringing together almost every sector of the gambling industry, covering online gambling operators, amusement arcades, bookmakers, tote operators, and Irish race tracks: all with the common objective of raising awareness of responsible gambling behaviours and encouraging staff, customers and the wider public to discuss what it means to gamble responsibly.
Sharon Byrne, Chairperson of the Irish Bookmakers Association, commented: “We are delighted to be partnering with the IGRG and joining forces for Responsible Gambling Week in November. Following our very successful Responsible Gambling Week here in Ireland last February, it is a logical and progressive step to join forces with the UK campaign.
“The week is all about having that conversation, raising awareness on gambling responsibly, and on how to access help or support for those who need it. Merging both campaigns can only help to increase the impact and reach of the campaign and ensure maximum coverage for the week.”
The headline theme of the week will be ‘Let’s Talk About Responsible Gambling’. By coming together with one voice, the industry aims to extend its reach and ensure that the message of responsible gambling connects with the widest possible audience.
John Hagan, Chairman of the Industry Group for Responsible Gambling, added: “Social responsibility is fundamental to the gambling industry’s approach, and we are all dedicated, year-round, to promoting responsible gambling. But what makes Responsible Gambling Week special is that the whole industry is united and engaged, and we are pleased that this hugely positive collaboration extends to working with the Irish industry this year too.
“Responsible Gambling Week 2018 seeks once again to call upon and harness the collective networks, venues and staff of all gambling sectors.
“For 2018, we will be seeking to broaden the Week’s base of supporters and make use of communication networks, both traditional and digital, to have a conversation with a wider audience and raise awareness, continuing the ‘Let’s talk’ theme of 2017.”