RMG unites with SIS and Perform for Australian racing dispersal

Racecourse Media Group (RMG) has announced an alliance with Sports Information Services (SIS) and Perform, for the European distribution of Australian horse racing.

Set to be shown exclusively across the continent’s betting shops, as well as via online operators and Racing UK, RMG is the chosen distribution partner of Melbourne Racing Club (MRC) and Thoroughbred Racing South Australia (TRSA).

As a result this will see the delivery of coverage from MRC’s three racecourses, Caulfield, Sandown (Ladbrokes Park) and Mornington, in addition to TRSA’s 25 racecourses.

Nick Mills, Commercial Director at RMG, explained: “This is a great opportunity to showcase exciting, quality racing and grow international revenues for MRC and TRSA via our distribution network in Europe, as well as increasing wagering income for our racecourse shareholders.

“RMG and our partners SIS and Perform Content are excited to offer bookmaker partners the best solution for their streaming and LBO requirements.

“We have been delighted with the initial take-up from some of the market’s leading operators, and look forward to launching more partners in the very near future.”

SIS will distribute the content exclusively to betting shops, as well as adding the races to its 24/7 betting channels in Europe.

Perform will distribute the racing to online bookmakers exclusively in Britain and Ireland via Racing UK’s streaming service, with the content also available along this route for European operators.

Andrew Ashenden, Chief Commercial Officer at Perform Content, commented: “We are delighted to collaborate once again with long-term partners RMG, to offer Australian racing to our established network of customers across the UK and Europe.

“The close working relationship we have with RMG, and the capability of our platform, has seen the service already go live with many of the UK’s top operators, including their European territories, with RMG also offering the flexibility of a ‘Bet to View’ or ‘Watch & Bet’ model.”

This weekend’s Caulfield Cup will be streamed for the first time across the UK’s leading bookmakers, with content launching in LBOs from November.

“We are thrilled to be able to deliver coverage from Melbourne Racing Club and Thoroughbred Racing South Australia to our bookmaker partners across Europe,” added Paul Witten, Product Director at SIS. “The high-quality racing will provide our customers with excellent betting content during the early hours, and will complement our premium racing content from Europe, Asia, Africa and Latin America.”