The governance of the Industry Group for Responsible Gambling (IGRG) has stated that ‘Responsible Gambling Week 2018’ (RGWeek – 1-7 November 2018) will showcase the sector’s latest sustainability, social responsibility and community-focused initiatives.
Following the success of last year’s inaugural RGWeek, the IGRG details that all UK licensed gambling operators will participate in 2018’s edition, aiming to promote the public directive of ‘developing a national conversation between customers and their friends and families about what it means to gamble responsibly.’
Updating the market, John Hagan, Chairman of the IGRG said: “It is heartening to see the support of leading operators for Responsible Gambling Week. Our aim is to make the event bigger and better than last year and we are using the collective networks, venues and staff of all gambling sectors, and our digital channels, to reach a wider audience and raise awareness”
In its most recent update, the IGRG reveals that some 127,000 staff in more than +11,000 gambling venues and online websites will take part in RGWeek 2018.
Spreading the message of responsible play and industry sustainability, a number of UK operators will undertake further visible initiatives to spread the campaign’s core message to the widest possible audience. Industry RGWeek 2018 initiatives include:-
- JPJ Group is donating advertising space at key London Underground stations throughout Responsible Gambling Week
- Clarion Gaming is funding a targeted influencer engagement campaign to run on Instagram before and during the week
- Aspers, Mecca, William Hill and Cashino provided staff and venues for campaign imagery
- Virgin Games mocked up its site for a Responsible Gambling Week ‘takeover’
- Genting staff are organising a wide range of charity fundraising events at their venues throughout Responsible Gambling Week
Backing RGWeek 2018 commitments, Simon Wykes CEO of Jackpotjoy Operations Ltd, said: “JPJ Group plc fully supports Responsible Gambling Week. Preventing the harms associated with problem gambling is a shared goal among companies working in the gaming industry, and one of the most effective ways to ensure players gamble responsibly is to arm them with the information they need to make responsible choices.”
This year’s campaign includes Ireland for the first time, where it will be supported by more than 800 bookmakers, and by the Arcades Association, the Gaming and Leisure Association of Ireland, Horse Racing Ireland and the Irish Greyhound and Horse Racing Tote.
Sharon Bryne Chairperson of the Irish Bookmakers Association, said: “We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and ensure maximum coverage for the week”