Caesars launches ‘The Book’, targeting ‘next generation’ engagement

This weekend Nasdaq-listed Caesars Entertainment launched its ‘next generation’ sportsbook property ‘The Book’ at its LINQ Hotel & Casino on the Las Vegas promenade.

Joined by NFL legend Terrell Owens, Caesars CEO & President Mark Frissora stated that The Book would represent the next evolution of sportsbook, reimagining the proposition of sports betting as an entertainment vertical for US consumers.

Caesars details that it has created the ‘most technologically advanced venue’ on The Strip with ‘innovative, mobile and self-serve opportunities, and plenty of sports and bar games for patrons to engage in’.

Built at a capacity of 11,000 sq/ft and featuring 220 seats with 87 LED televisions, Frissora states that The Book will be US sports betting’s most immersive and socially driven venue, creating a game-changing experience for US sportsbook.

“Caesars Entertainment has made significant investments in our gaming and entertainment offerings, meeting changing customers’ demands, maximizing opportunities afforded by new sports betting legislation, and redefining the future of gaming,” said Frissora on the launch of The Book

Caesars new sportsbook property will further deliver new tech-driven engagement concepts such as ‘Fan Caves’, ‘Gamified Drink Coasters’ and ‘Self-service Beer Walls’.

Leading Caesars new enterprise vision and corporate recovery plan, Frissora has previously stated that the casino and entertainment firm must deliver new concepts to captivate and engage new millennial audiences

This October, Caesars confirmed that it had entered an exclusive partnership with US comedian Jimmy Kimmel, which would see the company launch its new ‘Jimmy Kimmel – Comedy Club’ at its LINQ Hotel.

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