SBC News Voice of the Sports Betting Industry
An award winning virtual sports developer is hoping to breathe fresh life into the UK betting market after obtaining a supplier licence from the Gambling Commission.
Golden Race, which won last year’s SBC Award for Best Virtual Football Product, believes its product suite can revolutionise the UK market thanks to its development and low-cost distribution model.
The virtual sports provider said it was “immensely proud and excited to have entered the UK market”, known for its regulatory standards as one of the biggest and longest-established global markets.
Martin Wachter, CEO and Founder of Golden Race, added: “Based on our long-term relationships with UK operators, we are quite confident that Golden Race will become one of the main virtual sports partners in the country.”
The UK is the latest regulated European market to license Golden Race, which allows the company to continue expanding its existing portfolio in numerous regulated markets such as Italy, Malta, Romania.
Increasing the number of regulated markets in which the company operates is a key part of the Golden Race’s strategy. The firm has outlined its ambition to deliver innovative sports betting solutions to existing and future operators in the regulated UK market.
Golden Race recently enhanced its virtual football offering by introducing Euro Champions, a tournament product inspired by Europe’s top club football competition, the UEFA Champions League.
Golden Race’s virtual football is available and optimised for every channel – online, mobile and retail. Although the Euro Champions will only be available on the company’s Golden Boxes (Windows, Android y Linux), the supplier has not ruled out adapting their new product to its online platform.
