Managed Services

SBTech widens US scope with New Jersey and Mississippi launches

SBTech has partnered with Churchill Downs, Golden Nugget and Resorts Casino to commence its retail operations in New Jersey and Mississippi.

The industry technology provider’s sportsbook is now live in New Jersey with Golden Nugget as well as Resorts Casino. In Mississippi, it is live with Churchill Downs brand BetAmerica at Harlow’s Casino Resort & Spa in Greenville, and at Riverwalk Casino Hotel in Vicksburg.

The complete on-property solution includes the first full self-service betting kiosks in New Jersey and Mississippi, coupled with extensive market coverage and unique product features such as ‘Parlay Boost’, which increases the payouts on parlay bets.  

Along with the kiosks, SBTech is also providing a full cashier system, it’s Chameleon360 platform and TV screen management systems with more sports and markets available to view for both pre-match & live betting.

As with all SBTech operators, these three newly launched partners will be able to offer unique and differentiated pricing for all US sports events, in addition to tailored trading strategies, non-pooled risk management and advanced automation.

Ian Williams, President of Churchill Downs Online Gaming, stated: “We are delighted with the launch and the superior technology and product offering our kiosks deliver. Our players have really taken to the range of markets offered and the ease of use of the wagering machines. As College football starts this weekend, we anticipate that our players will take full advantage of the unique Cash Out feature, which allows players to claim their winnings while bets are still live.”

Golden Nugget in Biloxi, Mississippi has also begun offering sports betting to its customers. Thomas Winter, Golden Nugget Senior VP and General Manager of Online Gaming, said: “We are thrilled to be up and running at our Atlantic City and Biloxi properties. SBTech technology is undoubtedly the most advanced and innovative that bettors will find in New Jersey and Mississippi.

“It allows us to provide patrons with a state-of-the-art sports betting experience, never before seen in the US. Innovative kiosks allow bettors to choose between thousands of in-running betting opportunities, after the games have started.

“Innovative features such as true-odds parlays with a bonus boost and early Cash Out have already proven very popular among sport fans and we look forward to taking the excitement online in New Jersey.”

SBTech CEO Richard Carter added: “I’m delighted to have witnessed the successful launches of our partners in New Jersey and Mississippi in such a short space of time. We deployed with our people on the ground to work closely with our partners and the regulators.

“I would like to thank the teams at the DGE and MGC for all of their hard work and support. We are fully focused on working with our partners to build the best product for the US market and support their growth.”

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