SBC News Voice of the Sports Betting Industry
Celebrating 30-years in business, Paddy Power has confirmed that it will open a ‘Museum of Mischief’ in its hometown of Dublin, showcasing its most effective, controversial and engaging marketing campaigns.
Working with Dublin-based audience engagement specialist agency Catapult, Paddy Power marketing plans to open its ‘Museum of Mischief’ on 18 September.
The live and interactive concept will showcase Paddy Power advertising throughout the firm’s 30-year history, in which the bookmaker has broken away from standard advertising principals, commenting on social and political contexts.
Unafraid of challenging complex issues, Paddy Power marketing has developed high-coverage campaigns on a number of topics including; Irish abortion, LGBTQ rights, Brexit and sports corruption, securing plaudits and criticisms for the Irish legacy bookmaker.
During World Cup Russia 2018, Paddy Power raised £170,000 for LGBT and equality/inclusivity causes through its ‘ Rainbow Russians’ campaign challenging prejudices and homophobia in football.
Planning for the opening of its ‘Museum of Mischief’, Paddy Power detailed that it wanted to showcase the internal processes of developing its marketing campaigns.
