SBC News Voice of the Sports Betting Industry
Nasdaq-listed industry technology provider, Scientific Games Corporation has confirmed that its European subsidiary SG Gaming will continue to act as lead retail terminals supplier to Ladbrokes Coral properties.
Updating the market SG Gaming confirms that it has secured a further seven-year agreement to service Ladbrokes Coral’s 3,500 UK betting shops with its hardware solutions and games content.
Further to the contract extension, SG Gaming will begin its upgrade of Ladbrokes Coral in-store provisions, installing its latest Equinox 2.4 terminals, with the initial rollout expected to be completed by the end of 2018.
SG Gaming details that Equinox 2.4 will bring new gameplay innovations to Ladbrokes Coral estates, with the terminals featuring ‘privacy-mode’ functionality, providing discreet gaming for retail customers.
Renewing on its biggest UK contract, a pleased Phil Horne CEO of SG Gaming stated: This deal – which is the largest in our history – comes during one of the most significant years ever for SG Gaming for product innovation as we have continued to work with our customers to develop and launch our biggest, most innovative and most exciting new product range to date, creating an offer that can help our customers adapt with confidence to the changing gaming environment. We have a longstanding relationship with Ladbrokes Coral, and our ongoing commitment to both the LBO sector and their individual business needs is reflected in our mutual desire to work together on a larger scale for the next seven years”.
“We have worked closely with the team at Ladbrokes Coral to provide them with an innovative gaming product that we believe will complement and enhance their overall retail offer, and we are very excited about working with them on the next stage of this successful partnership”.
Mark Chambers, Retail Managing Director at Ladbrokes Coral Group said, “SG Gaming has shown us that it is a forward-thinking supplier, not only with its impressive new products and investment in the sector but also with its continued focus on driving the direction and implementation of player protection measures across the industry. We look forward to continuing to work with them as we build on this partnership”.
