SBC News Voice of the Sports Betting Industry
Expanding on its US presence, William Hill has partnered with Ocean Resort Casino, an ocean-front hotel/entertainment property in Atlantic City which is set to open in June, bringing a sports betting point to the resort and southern New Jersey.
Pending legislation and regulatory approvals, William Hill will operate a 7,500 square foot sportsbook in the heart of Ocean’s gaming floor. The area will feature an integrated experience with a centre bar and will be surrounded by state-of-the-art video wall technology for viewing of sporting events and live in-play betting odds.
While in the newly constructed $6 million gaming area and at the William Hill sportsbook, guests will be able to wager on a number of sports betting markets including football, basketball, baseball, hockey, soccer, tennis, and more.
Joe Asher, CEO of William Hill US, commented: “We are very excited to be a part of Ocean Resort Casino and to have a presence on the Atlantic City boardwalk. We have had great success working with Ocean’s senior management in Las Vegas, and we are excited to have the chance to do so in Atlantic City at what will be the best sports book in town.”
The sportsbook partnership will also provide New Jersey bettors access to William Hill’s innovative wagering technology, including its best-in-class mobile and online sportsbook products.
Bruce Deifik, Chairman of AC Ocean Walk, the company that owns Ocean Resort Casino, added: “Ocean Resort Casino is thrilled to partner with William Hill, the best name in sports betting, to establish a truly unique sports betting experience in the centre of our resort and in Atlantic City. From real-time betting to exclusive hospitality for major events, the sports book will be second-to-none.”
