Online sportsbook and casino brand MansionBet has been announced as the title sponsor of two high profile race York Racecourse, as it continues a concerted push across the world of sports sponsorship.
A part of the Mansion Group portfolio, the sponsorship begins with the MansionBet Yorkshire Cup taking place on Friday May 18 at 15:30pm, and will be following by the MansionBet Sprint, set to be competed for on Saturday May 26.
James Brennan, Head of Sponsorship at York Racecourse, stated: “We are delighted to be welcoming MansionBet to the Knavesmire and look forward to the latest renewals of the exciting contests that now benefit from their support.”
The company states that both races, which will be broadcast live on ITV4, “promise key exposure for the brand,” and follow a number of tactical partnerships covering a number of sports, which most recently saw the brand sponsor impressionist Darren Farley.
Shelly Suter-Hadad, COO and Managing Director of Mansion, commented, “We recognise the importance in supporting and celebrating a range of UK-based sports, and are delighted to see our brand featured alongside such exciting events.
“I have no doubt that as the year progresses we will continue to align MansionBet with key opportunities to reach our target audience.”