The Korean Racing Authority has agreed a deal with Sports Information Services (SIS), which will see live coverage of the action from its Busan and Seoul racecourses be broadcast.
Beginning this week (Friday May 18), the agreement will enable SIS to provide pictures and data to retail and online bookmakers in the UK, Ireland and Spain, from 1,680 Korean races per year.
Simon Fraser, Head of International Horseracing at SIS Betting, said: “We are delighted to have agreed terms with the Korean Racing Authority and to be able to supply further betting opportunities to our operator partners at key times.
“I’ve no doubt racing fans will be very pleased with the quality of the racing on display and I’m confident the fast-paced action will also appeal to a host of new admirers as we promote it in Europe.
“For SIS, this is another piece in the jigsaw as we look to create a quality, round-the-clock pictures and data product which gives operators options, no matter where they are in the world or the time of day.”
The latest rights package will provide operators “with much needed morning copy,” with Busan hosting fixtures on Friday mornings (UK time), with Seoul running on both Saturday and Sunday mornings (UK time).
Encapsulating the Korean fixtures sees them join a “comprehensive stable of overseas horseracing,” included racing from Dubai, Latin America, Singapore and Mauritius.
Seongwon Jeon, Executive Director of Marketing at the Korean Racing Authority, said: “We are very pleased to be partnering with SIS, with their ability to provide operators with a high quality end-to-end betting content solution which will help us grow interest in Korean racing around the world.
“The timing of our racing is perfect for European based operators looking to fill the early morning schedule both online and in retail. It also complements the rest of SIS’s global horse racing content, meaning that operators can have quality racing any time of the day.”