SBC News Voice of the Sports Betting Industry
Inspired Entertainment has announced the debut of its omni-channel games in Italy, with its Virgo Remote Gaming Service and casino content now live with SNAI.
SNAI becomes the first Italian operator to go live with the Inspired range of interactive content, with further launches across Sisal, Eurobet and Betsson’s StarCasino set to follow.
Included as part of the deal are three exclusive Mike Tyson games, only available to SNAI customers, with a number of casino and sports based promotions set to run in celebration.
It was also detailed that the range of Tyson games “are already amongst SNAI’s top performing online games”.
Lucy Buckley, Vice President of Interactive at Inspired, commented: “I’m delighted to announce this important milestone for Inspired’s interactive business.
“We are leading the UK and .com Interactive markets with operators such as William Hill, GVC, LadbrokesCoral and Sky, and we look forward to replicating this success in Italy.
“New markets are key to our growth and we plan to expand our reach to other key European and North American markets during 2018.”
Inspired also details that, in addition to its virtual sports offering, it is a leading supplier of SBG VLT systems and content within Italy, alongside Sisal, SNAI, Lottomatica, HBG and a host of other operators within the nation.
In its statement the firm added: “Best-in-class omni-channel content from Inspired, includes Centurion Free Spins, Super Hot Fruits, Rise of Anubis and Atlantis – all of which are already top performing SBG VLT games in Italy. “
Paolo Scipioni, General Manager of Italy for Inspired, added: “Inspired is proud to be one of the largest suppliers of omni-channel content in Italy, and the addition of mobile and online players to our customer base is an exciting development.
“Inspired’s broad portfolio of retail VLT games and Virtual Sports has already proven popular with retail customers in Italy, and I’m confident that the availability of these new games online will be welcomed by customers and players alike.”
