SBC News Voice of the Sports Betting Industry
BoyleSports and Ladbrokes Coral are the first operators to stream Inspired Entertainment’s Virtual Grand National, as well as its Virtual Grand National Race of Champions.
Set to be broadcast on Friday April 13 at 8pm on ITV4, the Virtual Grand National is to be presented as a dedicated channel of content, “allowing for a unique virtual racing experience as 40 runners go head to head”.
Also part of the deal is the Race of Champions, which will see a field of some of the famous names to have raced at Aintree, such as Red Rum and Amberleigh House, compete against each other over all of the racecourses’ famous fences.
Eddie Bennett, MD – Gibraltar for BoyleSports, commented: “BoyleSports is delighted to be bringing the Virtual Grand National products to its customers in anticipation of the live event this weekend.
“The realism and quality of graphics in the Virtual races delivers a premium experience, and I have no doubt that customers will be thrilled by the opportunity to watch Red Rum race again.”
Craig Perry, Head of Gaming at Ladbrokes Coral, said: “The build-up to the Grand National at Aintree this week is well underway and we’re delighted to launch this virtual offering which is as close to the fun and action of the real thing as you can get.
“With races every five minutes and the hourly ‘Race of Champions’, which pits heroes of yesteryear against each other, we’re confident this great product will really capture the imagination of racing fans.”
A number of complementary Grand National products from Inspired are also available to customers, including a Grand National Slot and ‘Scratch ‘n’ Go Grand’ National instant win game.
Steve Rogers, CCO at Inspired, added: “I’m delighted to announce the commercial launch of Inspired’s Virtual Grand National 2018, as the nation begins to anticipate the greatest horse race of the year.
“This is truly a unique product and it promises to add a compelling experience to our customers’ retail and digital channels in advance of the highest profile horse race in the calendar.”
