The governance of Tabcorp Holdings has begun to consolidate its business operations with AUS $11 billion merger partner Tatts Group.
The Australia ASX-listed operator has moved to realign its enlarged corporate marketing framework, which will service multiple Tabcorp/Tatts betting, lottery, keno and racing brands.
Triggering the merger consolidation process, Australian news sources have revealed that Tatts Group Chief Marketing Officer Megan Magill has departed the company.
Moving forward, Tabcorp governance has withdrawn the position of CMO from its executive leadership team.
Instead, the enlarged enterprise will split marketing leadership across its core product range, developing a dedicated focus for its flagship brands (TAB, Keno, Sky Racing, Tatts, UBet, NSW Lotteries, TheLott,).
Seeking to deliver long-term AUS $130 million (€75 million) in annual cross savings, Tabcorp’s business units will be supported by a centralised marketing team, which will service customer acquisition, CRM, loyalty, design and creative development functions.
At present, the ASX operator has not disclosed how or if the company will move to restructure its Tabcorp-Tatts media agencies framework.
This March, Tabcorp governance disclosed that it had secured a US $1.4 billion long-term debt note from private investors, to support its ‘enlarged capacity.